Phys.org May 13, 2022
Researchers at the University of Illinois explore the creative process in the context of higher education, advertising and leadership and offer some concrete ways to facilitate idea generation, both individually and in groups. Research shows that groups with diverse disciplines, backgrounds, beliefs, knowledge, and skills produce the strongest, most unique results. According to the researchers it is important to carefully define the challenge, task or problem including gathering key data and outlining boundaries, and any other constraints. Establishing three key guidelines is essential: Focus on the quantity of ideas generated, not their quality; Avoid criticism, judgment, or defense of ideas during the brainstorming period; Don’t place limits on “wild” ideas. While brainstorming may sometimes be an arduous process, it promotes the buy-in of ideas and team bonding. And it’s important to remember that within a space where everyone feels free to express themselves, good ideas can come from anyone…read more.