Phys.org April 11, 2024
A team of researchers in the US (Vanderbilt University, Saint Joseph’s University, Western Kentucky University, Valdosta State University, Wingate University) interpreted the destabilization in U.S. higher education using Layton’s theory of marketing systems to detail disruptions to academia’s system settings. They examined the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education and examined the shifts by intertwining history with the demands of today’s evolving landscape, emphasizing the need for transformative change. They highlighted three impacted areas: governance, sentiment, and transformation. Layton’s theory provided stakeholders a starting point to make informed, situationally aware strategic decisions during the choice and value-added phases of the framework based on Layton’s Marketing Systems Theory… read more. Open Access TECHNICAL ARTICLE
Application of Layton’s Model to the U.S. Higher Education System. Credit: Journal of MacromarketingÂ