Phys.org  May 18, 2022 Academics are frequently encouraged to use social media to facilitate public engagement and enhance research impact, as it offers the potential to connect with more diverse, non-academic audiences. However, little is known about the relationship between the use of social media and academics’ own perceptions of research impact and public engagement in practice. Researchers in the UK analyzed the responses from a survey of academics which includes what academics perceive to be examples of high-impact interactions through social media, and how this is mediated by different platforms. The findings have practical implications for social media training […]